“Last year, I worked 114 hours during the week of Black Friday and Cyber Monday.

“There are members of our union that rely heavily on the insane overtime hours we usually work,” wrote Wirecutter senior staff writer Dan Kim in a tweet.

Their announcement struck a chord on Twitter, with the union quickly surpassing the initial $15,000 goal for a GoFundMe to make up for lost wages while employees are on strike. While The Times recently introduced a $40 per year Wirecutter subscription, the site makes the bulk of its revenue when its readers use affiliate links to make purchases from online retailers. In its announcement on Tuesday, the union said, “100% of our unit will be striking from Thanksgiving through Cyber Monday,” and “The best way you can support us is by boycotting from 11/25-11/29,” which is one of the most active, and lucrative, shopping periods of the year. We’re prepared to strike, and they have the power to stop that. At last week’s rally, the union’s interim vice chair Sarah Kobos, in a solidarity red long coat, told The Fine Print, “We hope management comes to the table. Earlier this month, on November 8, the union threatened to strike unless an agreement was reached before Thanksgiving. The Times voluntarily recognized the union, a unit of the NewsGuild of New York, in 2019, but employees of the product recommendation site have been working without a collective bargaining agreement ever since. The specter of a strike haunted a labor rally held at The New York Times building last Tuesday, November 16. The Wirecutter Union is going through with a strike that they have been threatening for weeks, timed for its busiest stretch of the calendar, the Black Friday shopping week.

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